Belia Mercado

Purdue University - West Lafayette, IN                                                                                                      

             Bachelor of Arts, Public Relations and Strategic Communication,       

             Brian Lamb School of Communication

             Certificate in Entrepreneurship and Innovation

Boiler Communication – West Lafayette, IN                                                                                 August 2015 to Present              Account Executive

• Mentoring a team of peers who are determined to gain professional PR experience

• Managing a public relations campaign for the B&O Trail Association through strategic planning

• Creating a communication plan that will assist in the development of our campaign

Account Associate                                                                                                                          January 2015 – May 2015

• Fabricated a new brand for Purdue University Advising through the implementation of a branding guide

• Created various Public Relation tactics that will be used towards the project

• Built my knowledge of how to plan, administer, and evaluate a Public Relations campaign

Practica Healthcare – Intern, West Lafayette, IN                                                                      June 2015 to August 2015

• Responsible for creating and administering a monthly newsletter that is sent to potential clients

• Synthesized case studies that showcased the success of our services based upon previous client experiences

• Quickly adapted to the fast-paced and unpredictable environment of a start-up company

DEC PR – Intern, Sydney, Australia                                                                                                     May 2014 to July 2014

• Implemented creativity and research into one of the top 15 Public Relation agencies in Australia

• Showcased my writing skills through blog posts, newsletters, and professional emails

• Collaborated in brainstorming and projects for many of our clients, such as Coca-Cola and Rolls-Royce

Dance 2XS Purdue – Secretary of Public Relations, West Lafayette, IN                                         January 2014 to Present

• Working on the executive board to help manage and promote our traveling team of diverse dancers

• Serving as a liaison for guest performers and professional teams

Brian Lamb School of Communication – Mentor, West Lafayette, IN                                      September 2015 to Present

• Provide social and academic guidance for an incoming student in need

• Mentor and support mentee through transition into the College of Communication

Hilltop Apartments - Resident Assistant, West Lafayette, IN                                                         August 2014 to May 2015

• Design, create, and implement numerous programs centered on personal development,

         diversity, academic success, and community building

• Communicate, correspond, and collaborate with on and off-campus offices

Horizons – Spanish Tutor, West Lafayette, IN                                                                                   March 2012 to April 2013

• Assisted numerous students with questions regarding their Spanish courses, as a bilingual speaker

• Used communication and listening skills on a daily basis to complete my work

Purdue Rally Line – Fundraiser, West Lafayette, IN                                                    September 2015 to November 2015

• Raise thousands of dollars from Purdue Alumni for the funding of Purdue student scholarships

• Communicate with hundreds of people on a personal basis, every shift

Purdue University Residences – Operations Assistant, West Lafayette, IN                               May 2015 to August 2015

• Assisted large groups of international and domestic conferences with their housing necessities

• Enhanced my customer service abilities by catering to questions and concerns on a daily basis

Harrison Grille - Student Associate, West Lafayette, IN                                                         September 2012 to May 2014   

• Worked as a team with my coworkers in order to keep our establishment a clean and organized environment

• Was persistent and time oriented when handling daily tasks

PRSSA                                                                                                                                             February 2015 to Present              

Higher Ground Dance Company                                                                                    September 2012 to December 2013